Nicole Formsma, Founder, Master aesthetican

Skin enthusiast and founder, Nicole Formsma, has immersed herself in anchoring multi-dimensional beauty and wellness to the forefront of her experience. It was actually on the other side of the table where she first experienced the multi-faceted power of self-care. Her passion grew to create an environment in which to blend science & spirit for transformational aesthetic treatments. Her greatest joy is supporting people to live their best, most vibrant life.
In addition to connecting with clients through this work, she enjoys spending time in nature, bio-hacking for optimum wellness, embarking on meditation & mindfulness retreats, and spending time with her boys – son Brooks, Caymus the labradoodle, and Bob the cat. You could consider her a “personal growth junkie” with a passion for the glow up inside and out.

Dr. Gregory Moore, Medical Director

Medical Director, Dr. Gregory Moore of James River OBGYN aligns with an elevated approach to customized care.
“My specialty has reinforced for me how to look at every person as an individual. I really care about my patients and what is going on in their lives. I get personal satisfaction from knowing that I helped better the lives and health of my patients. I like to take extra time to teach them about vitamins and to keep them up-to-date on current treatments and wellness. That is one of the reasons why I have branched out into writing iPhone programs to provide information for patients and doctors. It makes me feel good to go the extra mile.”

Dr. Moore is a champion in marrying women’s health with the latest technology. He is thrilled to extend aesthetics wellness treatments, including Votiva, to patients as a way to deliver new solutions that increase confidence and quality of life.

Taylre Lamendola, Master Aesthetician

Hailing from Texas where everything is bigger, including the sun’s rays and very real heat-triggered inflammation and pigmentation, Taylre’s spent her years as a medical aesthetician dedicated to leading her clients in achieving their skin goals through prevention and correction.

As a Master Aesthetician and certified Laser Technician, Taylre specializes in a wide array of treatments, including laser and light therapy (with over 36 different skin specialties under her belt), chemical peels for the face and body, and advanced anti-aging solutions including skin boosters. Her approach is rejuvenating and results-driven, ensuring that every client receives personalized care. With a strong background in medical aesthetics, she blends cutting-edge technology with luxury skincare to create customized experiences. Known for her bubbly demeanor, she’s passionate about empowering her patients with the knowledge they need to obtain and maintain radiant, healthy, glowing skin at any age!

In her free time, she enjoys baking, playing with her three cats, going to concerts, and sampling the best of the Richmond cuisine scene.

Erica Williams, DNP, APRN, FNP-C

Erica is a board-certified Nurse Practitioner who is passionate about aesthetic and sexual health medicine. Her mission is to help clients of all ages achieve sustainable weight loss, smooth skin, and a vibrant sex life. She holds a Doctor of Nursing Practice degree from Old Dominion University and a Master of Science and Bachelor of Science in Nursing from Simmons College.

With a whopping eight years of experience under her belt, including six years in neurology specializing in treating migraines with Botox, Erica’s expertise lies in delivering precise injections with finesse, honed through specialized training. She brings an authentic, detail-oriented, and enthusiastic approach to everything she does. Her passion knows no bounds, enabling her to craft personalized treatment plans that guarantee top-notch patient care and client satisfaction.

In addition to her professional endeavors, she is a fierce advocate for self-care and believes in embracing the soft girl era to find joy in feeling beautiful. When she’s not making magic happen at work, you can catch her exploring new restaurants, jet-setting to exciting destinations, and enjoying quality time with her incredible husband and daughters.

Kathleen Lanzoni, Office Assistant

Kathleen has been in the aesthetic world for over 7 years and loves all things skin! She’s drawn to the industry because of the opportunity to help people feel good about themselves while bringing out their natural beauty. Her favorite treatment to receive is Glo-tox (VI Peel + Tox) because it hits all the markers by addressing all the problem areas like pigment, anti-aging, texture and fine lines in one go. In her spare time, you can find her at the barn with her horses or whipping up delicious meals with her family, all while soaking in the peaceful charm of country living!

Abbey Thomas, Operations & Marketing Coordinator

Abbey is a content strategist, copywriter, and digital marketing pro who brings both style and substance to everything she touches. With a background that spans education, tech, and brand marketing, she’s a rare mix of systems thinker and creative powerhouse.

Abbey’s sweet spot lies in helping lifestyle, wellness, and beauty brands show up online in fresh, authentic, and effective ways. Whether she’s crafting a scroll-stopping campaign, building out an email flow, writing conversion-driven copy, or diving into analytics, she keeps her work rooted in storytelling, strategy, and intentional design.

Keep your eyes peeled! You’ll be seeing her around the office and popping up on our socials. Spot her in the office? Swing by and give her a wave!